17+ years engineering digital experiences at enterprise scale — from NatWest's retail banking platform to Marriott's global presence in 22 languages. Specialist in AEM, CMS, and cloud-native architecture.
I'm an AEM Solution Architect and performance-tuning specialist with a career spanning enterprise CMS platforms, cloud infrastructure, and digital transformation for some of the world's largest brands.
Currently serving as AVP at NatWest Group (formerly Royal Bank of Scotland), I architect scalable digital experiences that serve millions. My work spans the full stack — from OSGi bundles and Sling models to React micro-frontends, AWS OpenShift, and Akamai CDN strategies.
Beyond the terminal, I'm a curious mind drawn to the deepest questions — hunting for patterns in astrophysics and quantum mechanics, chasing horizons on mountain roads, and exploring the world from the driver's seat of an off-road rig.
AEM Solution Architect at one of the UK's largest retail banking groups. Designing and implementing digital banking experiences across web, mobile, and portal surfaces. Leading performance tuning, cloud infrastructure, and cross-team architectural governance.
Led a POC for AEM-based 3D modeling solutions for transportation systems and vehicle configurators for the Volkswagen group ecosystem.
Platform stakeholder for 25+ concurrent AEM projects at Marriott International — the world's largest hotel chain. Architected SPA solutions with Next.js and React, led globalization of marriott.com to 22+ languages with full RTL/LTR support, and implemented multi-tier caching via Dispatcher + Nginx + Akamai.
Track lead for the marriott.com homepage rebuild. Component development, OSGi services, third-party API integration, and workflow implementation.
Tech lead for Unite Students (UK accommodation portal) and AXA Insurance BFSI microsites. Delivered rule engine integrations, Kafka MQ pipelines, and multilingual microsite architectures.
6-year tenure spanning H&R Block CMS/portal transformations, AWS cloud migration of Concept2Camera for Sony Pictures, Warner Bros & Universal, Alfresco Enterprise implementation, and OpenText WCM platform work.
Designed and led the full localization architecture for marriott.com, migrating from English-only to serving Arabic, Portuguese, Chinese, Japanese, Hebrew, and 17 more languages. Built LTR/RTL-aware generic components, integrated Smartling translation pipeline, decoupled i18n into AEM for author flexibility, and implemented multi-tier caching for sub-second global response times.
Migrated Concept2Camera — the complete movie lifecycle management system — from on-premise datacenters to AWS. Worked alongside domain and cloud architects, deployed on EC2/RDS/S3/ELB, supporting Alfresco CMS and JBoss application tiers.
AEM architecture for one of UK's largest banks — SPA with React/Next.js on OpenShift/AWS, performance tuning, security compliance, and cross-functional delivery leadership as AVP.
Proof of concept for AEM-powered 3D modeling integration for transportation systems and vehicle configurators — bridging enterprise CMS with immersive product experiences.
Whether it's AEM architecture, digital transformation strategy, cloud migration, or just a conversation about quantum physics and mountain trails — I'm always open.
jaykrs@gmail.com